{"product_id":"atomic-hawx-prime-100-boa-mens-ski-boots-2027","title":"Atomic Hawx Prime 100 BOA Mens Ski Boots 2027","description":"\u003cp\u003eSkiers seeking an all-mountain boot that drives skis across varied terrain while prioritizing comfort will find the Atomic Hawx Prime 100 BOA to be an ideal match. Designed with a mid-volume 100mm last, this boot utilizes the micro-adjustable BOA Fit System to evenly wrap the lower foot for enhanced hold and direct edge response. Featuring a forgiving 100 flex, it offers a smoother, more accessible ride than stiffer models in the Hawx Prime lineup. Strategic Prolite construction reinforces critical power zones while shedding unnecessary weight, and the heat-moldable Mimic Silver Liner paired with Memory Fit technology ensures a customized, anatomical fit.\u003c\/p\u003e \u003cul\u003e\r\n\u003cli\u003eBest Use: All-Mountain\u003c\/li\u003e\r\n\u003cli\u003eAbility Level: Intermediate\u003c\/li\u003e\r\n\u003cli\u003eFlex Rating: 100 (Medium)\u003c\/li\u003e\r\n\u003cli\u003eLast Width: 100 mm (Mid Volume)\u003c\/li\u003e\r\n\u003cli\u003eShell \/ Cuff Material: Polyurethane (PU)\u003c\/li\u003e\r\n\u003cli\u003eSole Standard: GripWalk (ISO 23223)\u003c\/li\u003e\r\n\u003cli\u003eWeight (26\/26.5): 1,889 g\u003c\/li\u003e\r\n\u003cli\u003eBOA Fit System: Replaces traditional lower shell buckles with a micro-adjustable cable and dial system that uniformly wraps the forefoot for improved fit, comfort, and direct edge control.\u003c\/li\u003e\r\n\u003cli\u003eProlite Construction: A lightweight shell architecture that removes excess material while reinforcing key power zones for maximum energy transmission and stability.\u003c\/li\u003e\r\n\u003cli\u003eMemory Fit: Advanced thermal customization technology allowing the shell, cuff, and liner to be heat-molded to individual foot contours in minutes.\u003c\/li\u003e\r\n\u003cli\u003eMimic Silver Liner: Features heat-moldable foam around the heel and ankle to lock in support, complemented by an anatomical fit for all-day comfort.\u003c\/li\u003e\r\n\u003cli\u003eAdaptive Fit System (AFS) Cuff: Features a removable cuff spoiler that increases the internal cuff volume and tulip shape to comfortably fit larger or varied calf shapes.\u003c\/li\u003e\r\n\u003cli\u003eEnergy Link: Connects the rear of the boot shell and cuff together to provide a unified fit, smooth forward flex, and consistent power transmission.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atomic","offers":[{"title":"25.5","offer_id":44116176273467,"sku":"182762","price":549.95,"currency_code":"USD","in_stock":true},{"title":"26.5","offer_id":44116176371771,"sku":"182763","price":549.95,"currency_code":"USD","in_stock":true},{"title":"27.5","offer_id":44116176404539,"sku":"182764","price":549.95,"currency_code":"USD","in_stock":true},{"title":"28.5","offer_id":44116176437307,"sku":"182765","price":549.95,"currency_code":"USD","in_stock":true},{"title":"29.5","offer_id":44116176470075,"sku":"182766","price":549.95,"currency_code":"USD","in_stock":true},{"title":"30.5","offer_id":44116176502843,"sku":"182767","price":549.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/7410\/3867\/files\/AE5034000_3_GHO_HAWX_PRIME_100_BOA.png.high-res.jpg?v=1788814867","url":"https:\/\/utahskis.com\/products\/atomic-hawx-prime-100-boa-mens-ski-boots-2027","provider":"UtahSkis","version":"1.0","type":"link"}